Automatic ALT texts for all your Shopify images
Describerry
The smart ALT text generator for Shopify.
Describerry is a Shopify app that automatically creates image descriptions for every picture in your store.
🔎 Boosts visibility & accessibility
✏️ No copywriting or SEO knowledge required
🇩🇪 Made in Germany
💸 Unlimited free trial
Working hours saved per month *
* based on 500 new images per month and around 5 minutes of work per image
What is an ALT text?
An ALT text describes what’s shown in an image – for both screen readers and Google.
Legally required (BFSG) 🧑🦯
ALT texts describe images for screen readers – and will be mandatory under the BFSG starting in 2025.
Important for SEO 🔍
Google reads ALT texts – good descriptions improve your ranking and visibility.
We couldn’t create ALT texts at this scale and quality otherwise.
Wow! This saves us so much work!
One less thing to worry about. Perfect!
How does it work?
1. Introduce the brand
To generate SEO-optimized ALT texts, the AI needs to understand the context. That’s why it’s recommended to briefly introduce your brand.
Additionally, you can add your own custom requirements for the ALT texts.
✅ Scan in progress
Once the configuration is complete, the scan for new images begins.
Every image gets a tailored ALT text immediately after upload.
2. Optional: Scan past images
Your store likely already has many images without ALT texts. But no worries!
You can simply set a time range, and ALT texts will be generated for all matching images.
Any questions?
Message us on WhatsApp!
What you need to know
Who processes the data?
Who processes the data?
Our application runs on Google servers in Europe and is delivered via Cloudflare. The AI that generates the ALT texts is powered by OpenAI. This means all images are transmitted to OpenAI’s servers and processed there.
We do not store your images and, of course, do not share any data with third parties.
Who needs to be accessible?
Who needs to be accessible?
The EU directive (European Accessibility Act) applies to all companies selling products in Europe.
As an online store, you must comply with the regulations if your company either generates more than €2 million in revenue or has more than 10 employees.
Important: It’s not the online store’s revenue that counts, but the revenue of the company operating the store.
What’s the risk for my store?
What’s the risk for my store?
The app poses no risk to your store.
Existing ALT texts will not be overwritten.
You can also uninstall the app from your store at any time without leaving any traces.