SEO (Search Engine Optimization) refers to strategies and measures aimed at improving a website’s visibility in search engines like Google. The goal is to attract qualified traffic to a website or online store—without relying on paid advertising.
Table of contents
Table of contents
Key Aspects:
- Technical SEO ensures clean code, fast load times, and mobile responsiveness.
- On-page SEO includes optimizing content, headings, ALT texts, internal links and meta data.
- Off-page SEO focuses on external signals such as backlinks and brand authority.
- Keyword strategy helps target relevant search terms with measurable demand.
- Content quality is essential: content should be helpful, well-structured and up to date.
SEO is an ongoing process that builds long-term visibility, trust and organic growth—especially in competitive markets.