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As of June 28th 2025, digital accessibility will be legally required across the EU.
This means: everybody must be able to use digital services without any limitations.
What’s this all about, really?
Starting at the end of June 2025, the European Accessibility Act will come into effect.
From then on, affected retailers and service providers must ensure that their online shops are accessible – meaning they can be used by everyone without limitations.
Your shop might be affected too!
EAA
EAA
Starting June 28th 2025, the European Accessibility Act (EAA) will come into force.
This means: Digital services must meet accessibility requirements based on the WCAG standards.
In practice, this means that online shops must be easily accessible and usable for everyone.
Important: Those who are not prepared risk legal consequences.
WCAG
WCAG
The WCAG (Web Content Accessibility Guidelines) are an international standard that, among other things, define accessibility requirements for online shops.
Examples include text size, navigation, and color contrast.
Who is affected by this law?
Who is affected by this law?
this applies, for example, to retailers of digital products,
service providers with online offerings, ...
Your company is affected if:
You have more than 10 employees OR
Your annual revenue exceeds 2 million euros
What exactly does that mean?
What exactly does that mean?
Starting at the end of June 2025:
your online shop must meet the requirements for digital accessibility– according to the WCAG guidelines.
Your accessibility-package
Accessibility? No problem.
I’ll optimize your shop at a fixed price.
I take care of all technical adjustments – 100% BFSG-compliant.
free first consultation
In 30 minutes, I’ll explain what EAA means, whether you’re affected, and what steps are important right now.
It’s that simple:
1️⃣ Choose a session (online and flexible)
2️⃣ Answer a few quick questions beforehand
3️⃣ Personal 1:1 consultation
4️⃣ Take away concrete actions right away
European Accessibility Act – What You Need to Know
Starting in June 2025, new legal requirements will apply to online stores. Here are the key questions and answers about the European Accessibility Act – with a focus on e-commerce.
What is the European Accessibility Act (EAA)?
What is the European Accessibility Act (EAA)?
The European Accessibility Act (EAA) is an EU directive that will take effect from June 28, 2025.
It requires businesses to ensure that their digital products and services – such as websites, mobile apps, and online shops – are accessible to everyone, including people with disabilities. Compliance is based on the internationally recognized WCAG (Web Content Accessibility Guidelines), which define standards for text readability, navigation, color contrast, and overall usability.
Important: Companies that fail to meet these accessibility requirements by the deadline may face legal consequences.
What does WCAG stand for?
What does WCAG stand for?
WCAG stands for Web Content Accessibility Guidelines – a globally recognized standard for making digital content accessible.
These guidelines outline how to design elements like text, navigation, and color schemes to ensure that websites and apps are usable by all people, regardless of physical or cognitive limitations. WCAG is a core part of meeting the requirements set by the European Accessibility Act and plays a crucial role in creating inclusive online experiences.
Who needs to make online shops accessible?
Who needs to make online shops accessible?
Any business that runs a commercial online shop in the EU is subject to the European Accessibility Act (EAA).
If your store includes digital features like websites, checkout flows, or customer support, you are required to meet accessibility standards.
Medium and large companies are directly affected. Micro-businesses may be exempt, but accessibility is still a smart move to ensure inclusive access and long-term competitiveness.
What are the consequences of non-compliance?
What are the consequences of non-compliance?
Starting in late June 2025, the European Accessibility Act will be legally binding in Germany.
Online shop owners who fail to meet the accessibility standards can face serious penalties, including fines of up to €100,000, official warnings, cease-and-desist orders, and in some cases, even sales bans. The law applies to nearly all shops that do not comply with the required accessibility standards.
When does the European Accessibility Act come into effect?
When does the European Accessibility Act come into effect?
In Germany, the European Accessibility Act will take effect on June 28, 2025.
From that date on, affected businesses and online shops must ensure their digital offerings meet the legal accessibility requirements. Preparing early can help avoid last-minute stress and ensure a smooth transition.
What do I need to consider for my Shopify store regarding the European Accessibility Act?
What do I need to consider for my Shopify store regarding the European Accessibility Act?
Shopify stores must also comply with the European Accessibility Act – specifically, this means meeting the WCAG 2.1 guidelines at AA level. While Shopify as a platform provides a solid technical foundation, whether your individual store is actually accessible depends on the theme you’re using, your customizations, and the apps or features you’ve implemented.
That’s why every store needs to be reviewed individually. For example: Can users navigate your site using only a keyboard? Are all images properly tagged with ALT text? Can screen reader users access all essential content?
Only a detailed accessibility audit can ensure your store is compliant and ready for the legal requirements coming into effect in June 2025.
What happens if I don’t take action?
What happens if I don’t take action?
Sales in your online shop may be restricted – or even completely stopped.
Fines and other penalties can also be imposed as a result!