
Automatically generated ALT texts: using AI to build an EAA-compliant website
The article explains how Shopify stores can use AI-powered tools to automate ALT text generation and meet the requirements of the EAA. Automated image descriptions save time, enhance accessibility,...

WCAG 2.0 and ALT texts: how Shopify stores can ensure full compliance
WCAG 2.0 requires accessible alternatives for all non-text content – especially clearly written ALT texts. In Shopify stores, images must be described in context, decorative content correctly marke...

Why are ALT texts essential for online shops?
ALT texts are essential in online shops for accessibility, search engine optimization, and legal compliance. They describe image content, making visual elements accessible to screen readers and sea...

EAA explained: What the European Accessibility Act means for Shopify stores
Starting in June 2025, the European Accessibility Act (EAA) requires all online stores to meet digital accessibility standards. Well-written ALT texts are especially important to comply with legal ...

ALT Texts: Small words, big impact
ALT texts describe images for screen readers and search engines. They improve accessibility, support legal compliance and strengthen image SEO when written clearly, contextually and technically cor...

Image SEO: Why pictures should do more than just look good
Images on websites are more than just decoration — they impact load time, user experience and SEO. Effective image SEO ensures that visual content is properly named, embedded and technically optimi...

What does WCAG mean, and which criteria must online shops meet for digital accessibility?
The WCAG define how online shops should be designed to be accessible. Starting in June 2025, the EAA will require many digital offerings – such as shops and platforms – to be accessible. Important ...

Accessibility in e-commerce: What does this mean for my online shop?
The European Accessibility Act requires online shops to be designed in accordance with WCAG standards to meet legal requirements and reach more customers. Key measures include alt text, clear langu...

Why accessibility in e-commerce will be crucial in 2025 and presents an opportunity
Starting in June 2025, accessibility will become a legal requirement in e-commerce. Accessible online shops provide more users with access and offer businesses greater reach, better conversion rate...

BFSG 2025: Legal requirements for accessible online shops
Starting in June 2025, the EAA 2025 will make accessibility in e-commerce mandatory. Online shops must, for example, be clearly navigable, easily readable, and keyboard accessible. Even though not...

EAA 2025 made simple: What does digital accessibility mean for online shops?
The EAA 2025 requires many businesses to make their websites, online shops and digital services accessible. The basis for this is an EU directive – primarily affecting larger companies. A...