Digital accessibility is becoming increasingly important – and with the European Accessibility Act (EAA), new legal requirements will come into effect in June 2025.
But what exactly does this mean? Which digital products and services are affected, and why should businesses start addressing this topic now?
What is the European Accessibility Act (EAA)?
Starting in June 2025, the EAA will set new standards for digital accessibility, requiring businesses to make their digital offerings accessible to everyone. This includes the use of websites, online shops, digital services and software solutions.
The legal requirements are based on the European Directive for the accessibility of digital products and services. The goal is to remove barriers in the online space and enable equal access for all. Businesses that fail to meet these requirements after the transition period could face restrictions or penalties.
Why is digital accessibility important?
The EAA requirements for online shops, digital platforms, and software providers are not just a legal obligation but also offer numerous benefits. Accessible websites and online shops improve user experience, increase reach, and ultimately lead to better conversion rates.
Some of the key benefits include:
✔ Better user experience for all users
✔ Increased reach through a more accessible online presence
✔ SEO advantages from optimized structure and improved readability for search engines
✔ Long-term competitiveness by adapting early to future standards
Who is affected by EAA 2025?
The new accessibility regulations for digital products and services mainly affect larger businesses operating in the digital sector. Specifically, companies with more than 10 employees or an annual revenue of over 2 million euros must be accessible.
Digital accessibility is becoming increasingly important not only from a legal perspective but also as an opportunity to reach new audiences and improve the user experience. Businesses that take early action can secure long-term benefits and be well-prepared for the new requirements.
What should you do now to make your online shop EAA-compliant?
Here are some steps you should take now:
✔ Check whether your site is accessible – including via keyboard and screen reader
✔ Ensure alt-text, subtitles, high contrast and clear language
✔ Review navigation and forms for ease of use
By working with me, all of these tasks can be taken care of directly for you. I will handle the technical aspects of making your online shop accessible.
This is how your online shop will be EAA-compliant by 2025!